Morning Minute: Need a new idea for marketing an old listing? Try humor

The Wall Street Journal reports on a Canadian real estate agent who is trying to drum up interest on a year-old listing by injecting a little humor into his yard signs. He adds a new rider each week, promoting the fact that it isn’t haunted or that it features indoor plumbing.  The agent says it’s getting more foot traffic and he’ll keep coming up with goofy ways to promote the listing until he gets a buyer.

In other news:

How can buyers qualify for today’s record-low mortgage rates? If they want one below 4 percent, their best bet is to have a credit score of 740 or more. Read the New York Times article for more tips.

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About Stephanie Sievers

Stephanie Sievers is Senior Editor for the Illinois Association of REALTORS®. She serves as Senior Editor for IAR publications including the Illinois REALTOR® magazine and all other IAR publications. She is responsible for developing content for the Illinois REALTOR® Weekly Connection e-newsletter, coordinates the IAR Twitter account content at ILREALTOR and plans and develops content for videos. She assists in developing and writing content for the IAR blog. She also is involved in researching and drafting news releases and coordinates the news media distribution database and newsclips reports for the Association. She also assists in IAR spokesperson training seminars and is involved in development of association briefing materials on issues. She assists with the housing statistics program and reports.

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