Viral marketing and tools for setting the right price

Opening session speakers Brian Copeland (left) and Matt Dollinger

The Illinois Association of REALTORS® 2012 Fall Conference kicked off this morning with an information-packed opening session covering everything from how to build your online presence and make your real estate business more “viral” to the best online tools to help you educate sellers about the market and ultimately, set the right price.

REALTOR®, industry speaker and recent 2012 Inman Innovator winner Brian Copeland covered “Viral Marketing” while Matt Dollinger, head of industry relations for Trulia, shared the stage and reviewed some of the best tools for engaging today’s sellers with, “The Right Tools for the Right Price.”

Copeland highlighted some of the key elements that everyone’s favorite “viral” videos on YouTube have in common and how those rules can be applied to your real estate business.  Be conversational. Offer something unexpected. Evolve to the current market.  Be transparent and be yourself online.

It’s also important that you take advantage of the opportunities that technology has to offer. Everybody talks about getting back to basics when it comes to their real estate business, but Copeland said that it’s important that in doing so, agents don’t take technology out of the equation. In today’s market, agents need to be “duplicatable” and social media offers them the chance to be different places at once.

Viral marketing can be short-lived but, if done right, building your social media presence can lead to business success, Copeland said.

During his half of the session, Dollinger offered some practical online tools and tips to help agents work with their sellers before, during and after they get the listing. The biggest key: understanding and accessing the local market data so you can set the right price as it is the real differentiator between what sits and what sells.

There are a number of online tools and websites that offer market information, but Dollinger advises that you pick one or two that you think will work for you and focus on those at first.  Here are just a few of the tools Dollinger recommends:




This entry was posted in Fall Conference & Expo, Uncategorized by Stephanie Sievers. Bookmark the permalink.

About Stephanie Sievers

Stephanie Sievers is Senior Editor for the Illinois Association of REALTORS®. She serves as Senior Editor for IAR publications including the Illinois REALTOR® magazine and all other IAR publications. She is responsible for developing content for the Illinois REALTOR® Weekly Connection e-newsletter, coordinates the IAR Twitter account content at ILREALTOR and plans and develops content for videos. She assists in developing and writing content for the IAR blog. She also is involved in researching and drafting news releases and coordinates the news media distribution database and newsclips reports for the Association. She also assists in IAR spokesperson training seminars and is involved in development of association briefing materials on issues. She assists with the housing statistics program and reports.

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  1. Pingback: » Viral Marketing Into Your Business And See The Difference

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