Survey: IAR sees member satisfaction rise

How do Illinois REALTORS® feel about the state association? IAR asked an independent research firm to talk to members about their impressions of IAR’s effectiveness and to gauge member sentiment.

Presenting at the REALTORS® Political Involvement Committee was Joe Good, who outlined the findings in the survey of 1,669 members done by American Strategies Inc. and Myers Research/Strategic Services Inc. The meeting was part of IAR’s Public Policy Meetings in East Peoria, Ill., Jan. 22.

Among the findings:

  • IAR earned solid job ratings, going from 79 percent rating the job IAR does as excellent or good in August, 2010 to 82 percent in January, 2013. “Members see jobs being done, and there is an uptick in intensity,” Good said.
  • Members say IAR has improved in its ability to persuade lawmakers on issues important to REALTOR® members. (64 percent excellent/good in 2010, versus 80 percent excellent/good in 2013.
  • And not surprisingly, the survey found that most of those surveyed prefer to get information via email. In 2010 51 percent said they wanted email communication from IAR, versus the 60 percent in 2013. “Email is king,” Good said.

Illinois REALTOR® members can find the full presentation here.

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About Jon Broadbooks

Jon Broadbooks is Vice President/Communications for Illinois REALTORS®. He serves as editor of online and print content for the association’s communications including the Illinois REALTOR® magazine and e-newsletters. He conducts spokesperson training seminars and oversees website development for the Association.

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