REALTOR® consumer advocacy ad debuts at Grammy Awards

Did you watch the Grammy Awards?

If you did, you might have seen a new ad that debuted showing the value of the REALTOR® brand when it comes to protecting homeowners.

The ad ran during an event that delivers nearly 40 million viewers. It’s called Dreams, and begins with a voiceover that “It’s been said that your home is your castle, and sometimes you need help defending your castle.”

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About Jon Broadbooks

Jon Broadbooks is Director of Communications for the Illinois Association of REALTORS®. He supervises and carries out the implementation of the communications programs for the Association. He directs and supervises the Communications staff. He is responsible for coordinating and implementing the public relations and media relations efforts for the Association and acts as spokesperson and liaison to the statewide news media. He serves as editor of online and print content for IAR communications including the Illinois REALTOR® magazine and e-newsletters. He conducts IAR spokesperson training seminars and oversees the operation of website development for the Association.

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