Niche Issue: Finding your piece of the market

niche artYour niche is the key to success say REALTORS® in the October Illinois REALTOR® cover story Finding Your Piece of the Market.

Whether it’s a specific neighborhood, demographic or type of property, you have to be passionate about the market you choose to focus your business on explains real estate trainer Lori Cox.

“If you love what you do, people will sense the enthusiasm, excitement and fun you are having and want to join you in that journey,” Cox says. “People like to feel good and when their REALTOR® is having fun and is enjoyable, the journey for the client is more likely to be enjoyable as well. They don’t like people who are selling.”

Hasani Steele headshotRead how several Illinois REALTORS® have found success working with specialized buyers and creating niches among the Chicago Gold Coast and South Loop neighborhoods, relocation, REO,  foreclosure and commercial markets.

Plus, read how REALTOR® Hasani Steele is creating his niche on the south side of Chicago in the online exclusive: Trailblazing.


We want to hear from you! Share how you found your niche and work with specialized buyers. Leave a comment or e-mail

This entry was posted in Illinois REALTOR® Magazine by Kara Kienzler. Bookmark the permalink.

About Kara Kienzler

Kara Kienzler is Webmaster/Communications Coordinator for the Illinois Association of REALTORS® (IAR). She serves as Webmaster for the IAR websites including and She is responsible for the design, layout, printing and online strategy of IAR publications including the Illinois REALTOR® magazine, e-newsletters and other publications, and assists with new releases, issues research, surveys and speechwriting. She also plans and develops content for the IAR blog at and coordinates the Illinois REALTOR® magazine Twitter account content at ILREALTORmag. She coordinates the Leadership Directory and serves as co-liaison to the Illinois Young Professionals Network.

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