IAR slogan to be used nationally to highlight REALTOR® efforts

IAR President Phil Chiles

SAN FRANCISCO – The Power of R slogan used by the Illinois Association of REALTORS® to highlight the organization’s membership will be used by the national association to call attention to the work REALTORS® do in their communities.

NAR Treasurer Bill Armstrong made the announcement during a session called NAR 360. He asked participants to use the Twitter hashtag #PowerofR to highlight work by REALTORS®.

Phil Chiles, IAR’s 2014 president, was recognized Thursday, Nov. 7, 2013, as part of NAR’s Conference and Expo held in San Francisco. Chiles came up with the Power of R slogan to highlight the association’s local advocacy, the REALTOR® Political Action Committee, education and the close relationships members have.

Chiles used the Power of R theme for the IAR Fall Conference and Expo in St. Charles in October.

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About Jon Broadbooks

Jon Broadbooks is Director of Communications for the Illinois Association of REALTORS®. He supervises and carries out the implementation of the communications programs for the Association. He directs and supervises the Communications staff. He is responsible for coordinating and implementing the public relations and media relations efforts for the Association and acts as spokesperson and liaison to the statewide news media. He serves as editor of online and print content for IAR communications including the Illinois REALTOR® magazine and e-newsletters. He conducts IAR spokesperson training seminars and oversees the operation of website development for the Association.