Realtor.com ends AgentMatch program

A test in several U.S. markets that used a statistical scorecard to match agents and customers has ended.

“In an age of reviews, ratings, big expectations and small attention spans, we wanted to create a service that would place facts, and REALTORS®, front and center,” said Realtor.com CEO Errol Samuelson. “We learned a few things in this experiment. We learned that using an algorithm to ‘match’ consumers with REALTORS® is misguided. A computer cannot find the best REALTOR® for someone, just like a computer cannot place an accurate value on a home.

The full story can be found here.

This entry was posted in Uncategorized by Jon Broadbooks. Bookmark the permalink.

About Jon Broadbooks

Jon Broadbooks is Director of Communications for the Illinois Association of REALTORS®. He supervises and carries out the implementation of the communications programs for the Association. He directs and supervises the Communications staff. He is responsible for coordinating and implementing the public relations and media relations efforts for the Association and acts as spokesperson and liaison to the statewide news media. He serves as editor of online and print content for IAR communications including the Illinois REALTOR® magazine and e-newsletters. He conducts IAR spokesperson training seminars and oversees the operation of website development for the Association.