Realtor.com ends AgentMatch program

A test in several U.S. markets that used a statistical scorecard to match agents and customers has ended.

“In an age of reviews, ratings, big expectations and small attention spans, we wanted to create a service that would place facts, and REALTORS®, front and center,” said Realtor.com CEO Errol Samuelson. “We learned a few things in this experiment. We learned that using an algorithm to ‘match’ consumers with REALTORS® is misguided. A computer cannot find the best REALTOR® for someone, just like a computer cannot place an accurate value on a home.

The full story can be found here.

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About Jon Broadbooks

Jon Broadbooks is Director of Communications for Illinois REALTORS®. He serves as editor of online and print content for the association's communications including the Illinois REALTOR® magazine and e-newsletters. He conducts spokesperson training seminars and oversees the operation of website development for the Association.

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