Fundraising seminar: Establishing a culture of giving

Illinois REALTORS® heard from experts on how to build the power of the REALTOR® Political Action Committee at the annual Public Policy Meetings in Peoria.

Leslie Cantu, director of fundraising for the Texas Association of REALTORS® discussed how to build a culture of RPAC giving, and shared examples of successes her association has had in the past few years. Among the efforts the association has in its arsenal are quick-hit member videos.

Also presenting were Dan Ball and Ben Fairbrother with SGS Inc. They discussed trends in fundraising noted from data collected from IAR’s RPAC campaigns.

Disclosure: Contributions are not deductible as charitable contributions for federal income tax purposes. The Illinois REALTORS® Political Action Committee (RPAC) collects contributions from members of the National Association of REALTORS (NAR) for political activities.

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About Jon Broadbooks

Jon Broadbooks is Vice President/Communications for Illinois REALTORS®. He serves as editor of online and print content for the association’s communications including the Illinois REALTOR® magazine and e-newsletters. He conducts spokesperson training seminars and oversees website development for the Association.

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