Illinois REALTOR®: Tips for Marketing Your Commercial Business

Getting your real estate firm’s message and brand out to the public — and potential clients —  is critical for your long-term success.

In the January issue of Illinois REALTOR® magazine, marketing experts share their tips for using public relations, branding and social media strategies to build your commercial real estate business, but the tools apply to agents working on the residential side of the business too.

Why is it so important to develop a brand for your real estate business?

“We’re seeing a huge shift in behavior. Prospects used to reach out to you early in the sales cycle. Now they go to the Internet to conduct research and filter out options. They contact you later and are better informed. Success will increasingly go to REALTORS® with a brand that sells for them,” - George Krueger and Mary-Lynn Foster, co-founders BIGG Success.

Read more strategies from Krueger, Foster and others in this online Illinois REALTOR® article from commercial REALTOR® Alex Ruggieri, CCIM, SEC, MBA, GRI.

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About Stephanie Sievers

Stephanie Sievers is Senior Editor for the Illinois Association of REALTORS®. She serves as Senior Editor for IAR publications including the Illinois REALTOR® magazine and all other IAR publications. She is responsible for developing content for the Illinois REALTOR® Weekly Connection e-newsletter, coordinates the IAR Twitter account content at ILREALTOR and plans and develops content for videos. She assists in developing and writing content for the IAR blog. She also is involved in researching and drafting news releases and coordinates the news media distribution database and newsclips reports for the Association. She also assists in IAR spokesperson training seminars and is involved in development of association briefing materials on issues. She assists with the housing statistics program and reports.