In the January issue of Illinois REALTOR® magazine, marketing experts share their tips for using public relations, branding and social media strategies to build your commercial real estate business, but the tools apply to agents working on the residential side of the business too.
Why is it so important to develop a brand for your real estate business?
“We’re seeing a huge shift in behavior. Prospects used to reach out to you early in the sales cycle. Now they go to the Internet to conduct research and filter out options. They contact you later and are better informed. Success will increasingly go to REALTORS® with a brand that sells for them,” - George Krueger and Mary-Lynn Foster, co-founders BIGG Success.
Read more strategies from Krueger, Foster and others in this online Illinois REALTOR® article from commercial REALTOR® Alex Ruggieri, CCIM, SEC, MBA, GRI.