Morning Minute: New ‘Get Realtor®’ ad campaign promotes the benefits of working with a REALTOR®


Source: NAR

Coming to a social media channel near you: a new consumer advertising campaign from the National Association of REALTORS® (NAR) called “Get REALTOR®.”  NAR’s new campaign seeks to remind younger, tech-savvy consumers of the important benefits of working with a REALTOR® when they buy and sell a home. With today’s technology it has never been easier to search for homes online, but trained real estate professionals bring important experience and expertise to the transaction. Read NAR’s release.

“When it comes to real estate and the Internet, today’s consumers don’t always know what they don’t know,” said NAR President Tom Salomone, broker-owner of Real Estate II Inc. in Coral Springs, Florida. “The Get Realtor® campaign demonstrates how Realtors® – members of the National Association of Realtors® – can help buyers, sellers and investors succeed. We want today’s consumers to understand that having a Realtor® at their side is their competitive advantage in the real estate transaction.”

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Morning Minute: U.S. homeownership rate heads higher

The homeownership rate is beginning to move higher, climbing to 63.8 percent in the final quarter of 2015, according to Census data. That’s a slight gain from the 63.7 percent rate the quarter before and a move in the right direction after previous declines. Read more about the trend from NAR’s REALTOR® Magazine daily news updates.

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Morning Minute: Get ready for tax time with these deductions for homeowners

Image: Bigstock

Image: Bigstock

With tax season right around the corner, it’s important not to forget the many tax deductions that might be available to you as a homeowner, from the mortgage interest deduction to tax credits for installing energy-efficient systems to your home.

The blog post, “Don’t Miss These Home Tax Deductions,” from the National Association of REALTORS® site, HouseLogic outlines the different tax breaks that you might qualify for as you prepare your tax returns. Read more.

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Morning Minute: Report finds fewer seriously underwater homeowners

The number of seriously underwater homeowners — those with a home loan at least 25 percent higher than the property’s estimated market value — has fallen to about half what it was in 2012, according to RealtyTrac. In its latest report, the Year-End 2015 U.S. Home Equity & Underwater Report, RealtyTrac found that by the end of 2015, about 6.4 million homes were seriously underwater, compared to 12.8 million during the peak in 2012. Click here to read more from NAR’s Daily Real Estate News.

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What’s Next for the Housing Market? – Time

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Morning Minute: Pending home sales inch higher

Pending home sales rose slightly higher in December — up 0.1 percent compared to November — and showed stronger gains year-over-year with an increase of 4.2 percent compared to December 2014, according to the National Association of REALTORS® (NAR). NAR Chief Economist Lawrence Yun said lower housing inventory, price appreciation, improving labor market conditions and mortgage rates will impact the housing market in the months to come. Read more and watch a new video with Yun.

“The silver lining from the market turmoil in recent weeks is the fact that mortgage rates have slightly declined,” Yun said. “Buyers looking to close on a home before the spring buying season begins may be rewarded with a mortgage rate at or below 4 percent.”

In other headlines:

4 Big Trends to Watch in Real Estate – NAR Daily Real Estate News

FHA reduces multifamily housing insurance rates to support energy efficiency – HousingWire