Congratulations to prize winners at IAR Spring Conference & Expo

Congratulations to some of the prize winners at this year’s Illinois Association of REALTORS® Spring Conference & Expo in Collinsville, including Scott Rayho,  the winner of the Cubs/Cardinals tickets in the RPAC raffe. Also pictured below are Julie Justice, who won the Expo vendor visit card drawing of $100 and Tom Sullivan, who won an Amazon Kindle.

Redirect your real estate efforts and focus on building relationships

The seeds REALTORS® sow today when it comes to connecting with the public and potential clients, can reap big business rewards later, says Ashton Gustafson, In his IAR Spring Conference closing session, “We’ve Got It All Backwards,” Gustafson said REALTORS® can make the best use of their time by diligently working every day to build and maintain relationships with past and potential clients.

Consumers are looking for someone that they consider a friend or market expert, he said.

Some tips from Gustafson:

  • Don’t try to do everything. Focus on fewer things and do them really well.
  • Connect with your sphere of influence frequently through phone calls and hand-written notes.
  • Listen to what consumers are saying in the market and be available to answer them.
  • Set yourself apart by becoming your local market expert.

Promoting professional standards through cooperation and communication

REALTORS® must be committed to enhancing and protecting the ethical integrity of the profession and Illinois REALTORS® are taking important steps to help that happen.

In Thursday’s IAR Spring Conference session on professional standards, presenters Lynn Madison and Chris Read highlighted the various tools Illinois REALTORS® have to protect industry professionalism. In addition to mediation and arbitration, the Illinois Association of REALTORS® (IAR) in recent years has created ombudsmen and citation programs to resolve concerns at an earlier level.

It is important for every REALTOR® to be vigilant about protecting professional standards. Every time someone turns their cheek or walks away from a problem, it enables a bad habit to become policy, Read says.

Consumers and REALTORS® can learn more about IAR’s Ombudsmen and Ethics Citation programs at

IAR Business Expo showcases industry vendors and resources

The Business Expo at this year’s IAR Spring Conference in Collinsville features a variety of  industry exhibitors including: warranty companies, mortgage lenders, home inspectors and vendors offering new ideas for REALTOR® closing gifts. The Expo reopens on Thursday from 11 a.m. to 1 p.m. See photo highlights below and find a list of this year’s vendors.