Keep your Clients in the Loop – Illinois REALTOR® April Issue

The spring housing market is right around the corner. The new April issue of Illinois REALTOR® magazine can help get you ready with tips on boosting your communication skills with your buyers and sellers and the best strategies for working with today’s Millennial clients. In this issue you’ll also find tools for managing your password overload and ideas for marketing to an emerging commercial real estate sector. Check it out online at

Building the Power of R – Illinois REALTOR® January Issue

Use some of your holiday downtime to check out the new January issue of Illinois REALTOR®. In this issue you’ll learn more about IAR President Phil Chiles and his goal of putting the #PowerofR to work in 2014, including a plan to build three Habitat for Humanity homes in Illinois. You’ll also find tips for working with today’s buyers and sellers, strategies for creating a client referral program that gets results and hear from economists and industry experts about the market outlook and trends to watch for in 2014. Check it out online at

Niche Issue: Finding your piece of the market

niche artYour niche is the key to success say REALTORS® in the October Illinois REALTOR® cover story Finding Your Piece of the Market.

Whether it’s a specific neighborhood, demographic or type of property, you have to be passionate about the market you choose to focus your business on explains real estate trainer Lori Cox.

“If you love what you do, people will sense the enthusiasm, excitement and fun you are having and want to join you in that journey,” Cox says. “People like to feel good and when their REALTOR® is having fun and is enjoyable, the journey for the client is more likely to be enjoyable as well. They don’t like people who are selling.”

Hasani Steele headshotRead how several Illinois REALTORS® have found success working with specialized buyers and creating niches among the Chicago Gold Coast and South Loop neighborhoods, relocation, REO,  foreclosure and commercial markets.

Plus, read how REALTOR® Hasani Steele is creating his niche on the south side of Chicago in the online exclusive: Trailblazing.


We want to hear from you! Share how you found your niche and work with specialized buyers. Leave a comment or e-mail

Carving Out Your Segment of the Market – Illinois REALTOR® Magazine’s Niche Issue

October cover of Illinois REALTOR magazine
This week IAR members will be receiving their print copy of the October issue of Illinois REALTOR®. The niche issue covers tips from REALTORS® and trainers on how to find your niche and work with specialized buyers, tips for working the upscale housing market, and unique niches to stand out from the crowd. And if this cover makes you hungry for more, you can check it all out online at

Protect your rep! Illinois REALTOR® Magazine’s Professionalism Issue

Cover of July 2013 Illinois REALTOR MagazineThis year as the National Association of REALTORS® celebrates 100 years of the Code of Ethics. Illinois REALTOR® magazine takes a look at why the Code is still relevant today and the importance of maintaining your professional image and managing your e-reputation in the digital age.

You Have an Online Rep to Protect

  • In this article you’ll learn about the importance of protecting your online reputation, the key areas of the Web to keep an eye on, and what to do if and when someone sullies your digital rep. Read more.

Living by the Code

  • The National Association of REALTORS® Code of Ethics has set the standard for the real estate industry. Recent changes reflect the impact of the Internet, social media and emerging technology. Read more.

Image is Everything…

  • Illinois REALTORS® share tips for what they do to make themselves a trusted and credible expert. That includes staying current with what is happening in the industry, being respectful and paying attention to detail. Read more.

Check out these articles and more online at IAR members be on the lookout for your print copy with additional content and highlights of member community involvement.

Tell us what you think! We welcome your comments, suggestions and story ideas.