Your niche is the key to success say REALTORS® in the October Illinois REALTOR® cover story Finding Your Piece of the Market.
Whether it’s a specific neighborhood, demographic or type of property, you have to be passionate about the market you choose to focus your business on explains real estate trainer Lori Cox.
“If you love what you do, people will sense the enthusiasm, excitement and fun you are having and want to join you in that journey,” Cox says. “People like to feel good and when their REALTOR® is having fun and is enjoyable, the journey for the client is more likely to be enjoyable as well. They don’t like people who are selling.”
Read how several Illinois REALTORS® have found success working with specialized buyers and creating niches among the Chicago Gold Coast and South Loop neighborhoods, relocation, REO, foreclosure and commercial markets.
Plus, read how REALTOR® Hasani Steele is creating his niche on the south side of Chicago in the online exclusive: Trailblazing.
We want to hear from you! Share how you found your niche and work with specialized buyers. Leave a comment or e-mail email@example.com.
This week IAR members will be receiving their print copy of the October issue of Illinois REALTOR®. The niche issue covers tips from REALTORS® and trainers on how to find your niche and work with specialized buyers, tips for working the upscale housing market, and unique niches to stand out from the crowd. And if this cover makes you hungry for more, you can check it all out online at www.illinoisrealtor.org/magazine.
This year as the National Association of REALTORS® celebrates 100 years of the Code of Ethics. Illinois REALTOR® magazine takes a look at why the Code is still relevant today and the importance of maintaining your professional image and managing your e-reputation in the digital age.
- In this article you’ll learn about the importance of protecting your online reputation, the key areas of the Web to keep an eye on, and what to do if and when someone sullies your digital rep. Read more.
- The National Association of REALTORS® Code of Ethics has set the standard for the real estate industry. Recent changes reflect the impact of the Internet, social media and emerging technology. Read more.
- Illinois REALTORS® share tips for what they do to make themselves a trusted and credible expert. That includes staying current with what is happening in the industry, being respectful and paying attention to detail. Read more.
Check out these articles and more online at www.illinoisrealtor.org/magazine. IAR members be on the lookout for your print copy with additional content and highlights of member community involvement.
Tell us what you think! We welcome your comments, suggestions and story ideas.
A number of tax-law changes could make 2013 a challenging year for commercial REALTORS® and others who are in upper-income tax brackets.
“These are probably the most significant tax law changes in my career,” said Chris Bird, a former IRS agent turned trainer who conducts more than 125 seminars a year for real estate and tax professionals nationwide.
Two federal mandates have created this new business environment: The American Tax Relief Act of 2012 and The Affordable Care Act of 2010 otherwise known as the federal health care bill. “Fiscal Cliff” negotiations have also added uncertainty and relief to the mix.
Learn about some tax breaks that have been extended through the end of 2013 as well as tax changes that could reduce the profit margin for commercial practitioners or upper-income earners in the April issue of Illinois REALTOR® magazine.
REALTORS® build communities and believe people have a right to live wherever they can afford to live. This month marks the 45th anniversary of the 1968 landmark Fair Housing Act. Each year REALTORS® recognize the significance of this event and reconfirm their commitment to upholding fair housing law as well as their commitment to offering equal professional service to all in their search for real property.
Fair housing is a serious matter.
It is extremely important for licensees to be aware of local ordinances as well as federal and state fair housing laws. IAR Legal Hotline Attorney Betsy Urbance answers one fair housing-related question in the April issue of Illinois REALTOR® magazine. She also points out NEW fair housing rules relating to “disparate impact” or “discriminatory effect.” These rules became effective on or around March 17, 2013. The rules were drafted by the U.S. Department of Housing and Urban Development (HUD) to give landlords and tenants a clearer picture of what could constitute illegal discrimination in housing when there is a “disparate impact” or “discriminatory effect” even if the initial limitation is facially neutral. There does not have to be an intent to discriminate to violate the rules. Read more online: http://portal.hud.gov/hudportal/documents/huddoc?id=discriminatoryeffectrule.pdf and members can download the IAR Legal Webinar on this topic.
The Illinois Association of REALTORS® fully supports and advocates the practice of equal opportunity in fair housing. It is our pledge to uphold the spirit as well as the letter of the law, through programs, activities and training designed to promote and further the right of equal opportunity in housing for all. We believe equal opportunity exists only where there is complete freedom of choice in housing and we oppose any attempt to interfere with this freedom of choice.