YPN interview with Nobu Hata

Nobu Hata

Nobu Hata, NAR's Director of Digital Engagement

In case you missed the announcement a couple of weeks ago, the National Association of REALTORS® added two new social media positions to their amazing staff, naming Nobu Hata, chair of the NAR Young Professionals Network, as Director of Digital Engagement. Yes, he is going from the REALTOR® sales end of things, to our employee!

It is a good feeling to know we have another YPNer in our corner at NAR and I am excited to welcome Nobu to Chicago, Illinois! Here is a quick Q&A I had with Nobu after hearing the news:

Q. What is your new role with NAR all about?

A. It’s going to be a monitoring, outreach and industry relations role, encompassing you guys (the members), associations and brokerages out on the street through the digital domain, then in real-life. I’ve spent half my life in organized real estate, from the sales to the volunteer leader segments, watching it evolve into what is now. That experience puts me in a pretty advantageous position to give insight into what you guys do daily up the chain, and shed light on what the higher-ups and NAR does for you guys down the line.

Q. What are your fav real estate apps, tools and toys?

A. Personally, as a sales-dude, the one thing I could not live without was my personal wifi hotspot. From live skype previews for my clients, to allowing my clients to use their toys on my internet connection to make the buy/sell experience their own, I could not live without the always-on internet that anyone can plug in to. GoogleAlerts will you save your life. Dropbox, Evernote (for live journal client tours), Tourwrist are fav apps. Regardless, I made it a habit to put mobile and social Q&A into my buyer/seller orientation, and you should too. Asking your clients what phone, apps and social media outposts they use frequently will make your job easier in the end. It sure as heck did for me, and I learned a lot, to boot!

Q. What will you miss most about selling real estate?

A. Honestly, the sheer joy of seeing my clients light up when they find “the one,” or getting that hug at closing after a tough sale, is what I’ll miss the most. This is the only business where genuinely helping others, will get you MORE business. Also, watching YPN from afar now will be tough. My years with you guys have been (seriously) one of the things that kept me going in real estate, and some of my most rewarding. Thanks for that!

Q. What excites you about moving to Chicago?

A. Moving. In general. My wife and I want to settle down and have a kid (or at least another dog). I want to go to brunch, go to a Cubs game, and have an actual vacation where I don’t have to keep an eye on my phone/e-mail. I was a nomad at heart, but the timing of this position was—I think—kismet. Settling down while being able to stay in real estate? Awesome! Doing it in Chicago is icing on the cake.

Q. What tips and advice do you have for young pros entering real estate?

A. Regardless of age: Keep an open mind, be the driving force behind change, collaborate and find a mentor, get your butt out from behind your computer into the real world, strive for better with everything you do, and keep your clients’ priorities your priorities.

 

What forces will be shaping the real estate industry in the next few years?

The National Association of REALTORS® Association Executives Committee Strategic Issues Work Group held a series of discussions earlier this year with brokers, sales associates, real estate consultants, economists, and technology experts to determine today’s real estate industry trends. The report reveals these eight trends that will shape the real estate industry in the next few years:

  1. Simplify: Brokers, agents, and Associations are leaner and more focused.
  2. Consolidate: Firms and Associations are consolidating and merging.
  3. Collaborate: The new business culture is collaboration.
  4. Enrich: Consumers are demanding a richer transaction experience.
  5. Dream: Homeownership is losing its appeal as the promised dream.
  6. Embrace: Technology must be embraced as it impacts everything.
  7. Leadership: Times of uncertainty call for leadership at all levels.
  8. Evolve: Real estate and Association business models are evolving.

The Future:

“If we have learned anything over the last few years, it’s that we are the tail of the dog – we can’t drive the economy. But we can try to influence its direction and provide a voice for the consumer.”

Real estate brokers and agents are redefining their business model. Fresh ideas, innovative service models and strong leadership are needed at every level of the real estate industry.

Read the full report “Simplify: Real Estate Trends in a Time of Uncertainty” and watch a video overview.

What’s hot on IAR Online? Bookmark these top hit Web pages for Illinois REALTORS®.

Here’s a quick rundown of the top five most-viewed Web pages on www.illinoisrealtor.org in 2011. So while you turn your thoughts to 2012, take time to bookmark and revisit these pages often. You can stay up to date from your computer or smartphone with illinoisrealtor.org (mobile site: m.illinoisrealtor.org).

  1. REALTOR® Search - Search for an Illinois REALTOR® by real estate company name, city, last name and/or foreign language spoken. The more information you provide, the more specific your results will be.
  2. Education Credits Lookup - Find your EDUCATION CREDITS for courses taken AND PASSED through the Illinois Association of REALTORS® for the current license period here. Note: Only IAR-sponsored courses will appear here.
  3. License Law Transition | IARlicenselaw.org – Everything you need to know to make the licensure transition from salesperson to broker or managing broker, including links to transition forms and application, FAQs, education requirements and more.
  4. Transition Exam Prep Courses and Proficiency Exams – Over 50 places to take courses, plus home study and online course options.
  5. Illinois Housing Market Statistics – Access monthly and quarterly Illinois home sales data and median price information. Find real estate forecasts, trends and economic indicators reported by University of Illinois Regional Economics Applications Laboratory economist Dr. Geoffrey J.D. Hewings.

Did you know?

The Illinois Association of REALTORS® offers its members over 80 free downloadable forms, brochures and guides. Check them out at www.illinoisrealtor.org/downloads (member login is required).

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Why do you visit illinoisrealtor.org? Please share your thoughts in the comments section.